Okay, sharing a little more about my current project: AI characters I make for brands!
I know the AI thing can feel super polished and fake, but my whole goal is to make it look real and natural. The AI is just the starting point—I’m the director and stylist who makes sure it hits the right feeling.
My Creative Process (It’s like a real photoshoot):
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Client Talk & Direction: This is everything! A brand comes to me with a goal (e.g., promote a new sneaker). I figure out the look, the setting, and the personality that fits their actual marketing direction. It’s not about making a “perfect” face; it’s about making a muse who feels like a real person you’d see on the street.
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The Vibe Check: Look at this image (the one you provided). We went for that confident, effortless street style and a comfortable oversized fit—it has to match the muse’s relaxed personality. I’m constantly adjusting details to make sure the pose, light, and styling feel spontaneous and not staged.
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The Final Polish: I step in during post-production to fix the lighting and colors. This is where the magic happens! I add subtle imperfections, slight grain, and natural color shifts so the final image looks like it was taken on a good phone camera, not generated by a flawless AI. This is how we guarantee the natural, “un-AI” look.
I’m always focused on hitting the direction a client needs while keeping the final image totally familiar and authentic. What kind of natural, un-perfect campaign should I style next? Let me know in the comments!
