Project Overview:   Not Just Local is a public awareness campaign designed to challenge perceptions about Egyptian-made clothing and inspire people to support local brands.The project was developed as part of a Public Information Campaign course, focusing on reshaping how Egyptians view the quality, creativity, and value of locally produced fashion. Concept & Inspiration:   The campaign was inspired by the idea that “local can be global.”It encourages Egyptians to take pride in local craftsmanship, promoting homegrown fashion labels as modern, stylish, and high-quality alternatives to imported products.The creative direction blends cultural authenticity with modern minimalism, aiming to make local fashion aspirational and globally relevant. Design Direction:   Color Palette:Warm earthy tones — beige, brown, and cream — symbolizing authenticity, elegance, and sustainability. Typography & Logo:The logo mark merges the initials “NJL” into a contemporary symbol, representing both local identity and global reach. Visual Style:Real, confident people shopping for local brands, reflecting trust, community, and national pride. Campaign Message:   “Proudly made, globally worn.” We encourage people to rethink what “local” means — and to see Egyptian fashion not as second best, but as world-class quality made at home. Tools Used:   Adobe Illustrator, Photoshop, Image fx for modeling characters 

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