When an F&B brand partnered with us, the goal was simple: drive more in-app orders while keeping acquisition costs low.
They were already running Meta ads, but their performance had reached a plateau – scaling profitably seemed out of reach.
Here’s what we did:
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Rebuilt the campaign structure to focus on in-app conversions and repeat buyers
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Tested new creatives featuring best-selling menu items, lifestyle visuals, and real customer moments
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Shifted budgets daily toward the highest-performing ad sets with the strongest purchase value
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Optimized delivery using real-time conversion data to maximize efficiency and ROAS
The results speak for themselves:
Campaign Period: Nov 9 – Nov 12, 2025 (4 days)
Ad Spend: 4,928 EGP
Revenue: 379,499 EGP
In-App Purchases: 518
Average ROAS: 77x
Top Ad Set: 107.2x ROAS
This campaign shows how a well-structured funnel and data-driven optimization can turn a few days of testing into massive returns even in the competitive F&B space.
If you’re running a restaurant or delivery brand and want to turn your Meta ads into real, measurable sales,
let’s connect your next 4 days could look just like this.
