When a cosmetics brand reached out, they were already running ads — but their performance had hit a plateau.
They wanted to scale sales without losing profitability and reach new audiences across Meta platforms.

Here’s what we did 
 Rebuilt campaign structures with clear funnel stages (awareness, retargeting, loyalty)
 Tested multiple ad creatives focused on lifestyle visuals & UGC-style videos
 Optimized ad delivery based on purchase data and engagement metrics

The results speak for themselves:
Campaign Period: 20 July–20 October 2025
Ad Spend: $108,497
Revenue: $584,716
Website Purchases: 874
Average ROAS: 5.39x
Top Ad Set: 8.08x ROAS

This campaign proves that creative testing and data-driven optimization can make even a competitive niche — like cosmetics — scale profitably.

If you’re a beauty or skincare brand looking to grow your online sales with Meta Ads,
DM me — let’s make your campaigns convert beautifully.